False Prophet Ronald Weinland stated that he has cut back on advertising. Quantcast and Alexa, two websites that track Internet traffic to websites, agree with that statement.
This graph of traffic to the-end.com goes back nearly 3 years. Right after the Feast of Tabernacles in 2007, Ron began spending increasing amounts of money on Google advertising, resulting in a significant increase of traffic early in 2008 based on various apocalyptic key words. The advertising budget was cut after the failure of the first timeline and the announcement of the 50th truth. Keyword advertising on Google and Yahoo rebegan with the second timeline in October of 2008.
This graph of web traffic to the-end.com from Alexa goes back only two years and is consistent with a bit more detail. The sharp drop-off in traffic early in 2009 coincides with the 2-day fast at the end of January last year during which PKG members were to pray for an increase in the Thunders to humble people. It also shows the traffic dropped of dramatically just before the Feast of Tabernacles last year and then picked up again right after. Ron stated that he was going to leverage the apocalyptic movie “2012” that was released back in November, and traffic did increase about that time but has tapered off.
This graph from Google Trends shows the search for the keyword “2012”. Searches increased just prior to the release of the movie but have tapered off since, similar to the drop-off in traffic to the-end.com. It appears that this keyword has been removed from their ad program as searches on “2012” no longer serve up a sponsored link.
The reduced traffic to the-end.com will result in fewer people willing to ignore the lack of evidence and join Ron’s church. It seems that Ron was able to handle most of the baptisms as he traveled around the country, so I’m not sure what his current flock of elders do. Questions to an elder are likely to be referred to the FAQ page on the church website, and failing that to Ron himself. After the first rush of excitement of the 59 new ordainees and their trip to Cincinnati next month, how are they going to handle the lack of opportunity to practice their new eldering skills?
Ron is dangling the carrot that hordes of people will be drawn to his church when the great tribulation finally hits. But he was claiming as far back as 2004 that disasters would make advertising unnecessary. And they’re still waiting.